Hugo Lam

Publication Activity (10 Years)

Years Active: 2024-2024
Publications (10 Years): 1

Top Topics

Virtual Reality

Competitive Market

Top Venues

Publications

Chris Xiong, Hugo Lam, Sahar Karimi, Xinyue Wang, Anan Tian, Shicheng Lei
Virtual Reality Adoption in Marketing: Unveiling Its Impact on Firm Value. PACIS (2024)