A Behavioral Economics Approach to Customer Relationship Management.
Ming-Hui HuangTsai Pei-HsiangJack WangLiao Chun-ShunPublished in: PACIS (2005)
Keyphrases
- customer relationship management
- data mining systems
- data mining
- competitive advantage
- relationship management
- customer churn
- data mining technology
- data mining applications
- computational intelligence
- marketing strategies
- customer base
- customer segmentation
- software engineering
- knowledge discovery
- data model
- case study
- metadata