Factors Affecting Consumer Behavior in Omni-Channel Marketing of the Fitness Industry: Motivation and Attitude Towards O2O Channels.
Lung-Yu LiLong-Yuan LeePublished in: J. Cases Inf. Technol. (2022)
Keyphrases
- consumer behavior
- factors affecting
- perceived usefulness
- multi channel
- communication channels
- computer self efficacy
- factors influencing
- marketing strategies
- purchasing behavior
- online shopping
- key factors
- fading channels
- case study
- online consumer
- attitudes toward
- personalized recommendation
- structural equation modeling
- data mining
- data warehouse
- search engine