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Long-Yuan Lee
ORCID
Publication Activity (10 Years)
Years Active: 2022-2022
Publications (10 Years): 1
Top Topics
Factors Affecting
Communication Channels
Online Shopping
Consumer Behavior
Top Venues
J. Cases Inf. Technol.
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Publications
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Lung-Yu Li
,
Long-Yuan Lee
Factors Affecting Consumer Behavior in Omni-Channel Marketing of the Fitness Industry: Motivation and Attitude Towards O2O Channels.
J. Cases Inf. Technol.
24 (1) (2022)