Login / Signup
Gender of the online influencer and follower: the differential persuasive impact of homophily, attractiveness and product-match.
Pranjal Gupta
Jennifer L. Burton
Letícia Costa Barros
Published in:
Internet Res. (2023)
Keyphrases
</>
online learning
life cycle
real time
social networks
gender differences
internet enabled
product design
online services
small and medium sized
data sets
product development
factors that influence
product information