Jennifer L. Burton

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 1

Top Topics

Internet Enabled

Product Development

Factors That Influence

Gender Differences

Top Venues

Publications

Pranjal Gupta, Jennifer L. Burton, Letícia Costa Barros
Gender of the online influencer and follower: the differential persuasive impact of homophily, attractiveness and product-match. Internet Res. 33 (2) (2023)