Fostering the User Interface Acceptance in Customer Relationship Management: A Multimedia-aided Approach.
Mutlaq B. AlotaibiDimitrios I. RigasPublished in: ITNG (2012)
Keyphrases
- customer relationship management
- user interface
- multimedia
- relationship management
- marketing strategies
- data mining systems
- data mining applications
- customer churn
- data mining technology
- competitive advantage
- human computer interaction
- data mining
- metadata
- end users
- call center
- customer retention
- data mining techniques
- clustering algorithm
- information systems
- machine learning