Churn Prediction of Customers in a Retail Business using Exploratory Data Analysis.
Waseem AbbasMuhammad UsmanUsman QamarPublished in: FIT (2022)
Keyphrases
- exploratory data analysis
- customer churn
- churn prediction
- customer relationship management
- customer behavior
- data mining
- credit risk
- knowledge discovery
- data visualization
- data clustering
- principal components analysis
- predictive modeling
- data mining technology
- customer segmentation
- direct marketing
- decision making
- competitive advantage
- customer service
- rule induction
- marketing strategies
- data mining applications
- data analysis
- evaluation method
- customer satisfaction
- risk analysis
- random forest
- formal concept analysis
- big data
- financial data
- decision support system
- business intelligence
- information visualization
- principal components
- pattern recognition