Computers as Social Actors? Examining How Users Perceive and Interact with Virtual Influencers on Social Media.
Gyeongbin ParkDongyan NanEunil ParkKi Joon KimJinyoung HanAngel P. del PobilPublished in: IMCOM (2021)
Keyphrases
- social media
- social networks
- viral marketing
- social influence
- social media platforms
- user generated content
- influence propagation
- online social
- social networking
- social media sites
- social networking sites
- online social media
- social interaction
- social web
- user participation
- user generated
- social context
- social structure
- information diffusion
- twitter users
- social media data
- online communities
- social activities
- share knowledge
- virtual environment
- social connections
- social capital
- virtual world
- virtual reality
- social behavior
- user activity
- social relationships
- online social networks
- social network sites
- social dimensions
- real world events
- online forums
- sina weibo
- emerging topics
- web content
- big data
- social relations
- computer systems
- influence maximization
- user interaction
- social communities
- augmented reality
- user behavior
- network structure
- public opinion