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Computers as Social Actors? Examining How Users Perceive and Interact with Virtual Influencers on Social Media.
Gyeongbin Park
Dongyan Nan
Eunil Park
Ki Joon Kim
Jinyoung Han
Angel P. del Pobil
Published in:
IMCOM (2021)
Keyphrases
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social media
social networks
viral marketing
social influence
social media platforms
user generated content
influence propagation
online social
social networking
social media sites
social networking sites
online social media
social interaction
social web
user participation
user generated
social context
social structure
information diffusion
twitter users
social media data
online communities
social activities
share knowledge
virtual environment
social connections
social capital
virtual world
virtual reality
social behavior
user activity
social relationships
online social networks
social network sites
social dimensions
real world events
online forums
sina weibo
emerging topics
web content
big data
social relations
computer systems
influence maximization
user interaction
social communities
augmented reality
user behavior
network structure
public opinion