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Unobserved heterogeneity and the importance of customer loyalty in mobile banking.

Francisco J. Liébana-CabanillasManuel Alonso-Dos-SantosY. Soto-FuentesV. A. Valderrama-Palma
Published in: Technol. Anal. Strateg. Manag. (2017)
Keyphrases
  • customer loyalty
  • databases
  • real world
  • machine learning
  • information systems
  • customer satisfaction
  • database
  • information technology
  • decision makers
  • service quality