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Unobserved heterogeneity and the importance of customer loyalty in mobile banking.
Francisco J. Liébana-Cabanillas
Manuel Alonso-Dos-Santos
Y. Soto-Fuentes
V. A. Valderrama-Palma
Published in:
Technol. Anal. Strateg. Manag. (2017)
Keyphrases
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customer loyalty
databases
real world
machine learning
information systems
customer satisfaction
database
information technology
decision makers
service quality