Y. Soto-Fuentes

Publication Activity (10 Years)

Years Active: 2017-2017
Publications (10 Years): 1

Top Topics

Customer Loyalty

Decision Makers

Service Quality

Top Venues

Technol. Anal. Strateg. Manag.

Publications

Francisco J. Liébana-Cabanillas, Manuel Alonso-Dos-Santos, Y. Soto-Fuentes, V. A. Valderrama-Palma
Unobserved heterogeneity and the importance of customer loyalty in mobile banking. Technol. Anal. Strateg. Manag. 29 (9) (2017)