Structural Equation Modeling for the Effect of Involvement on Consumer Engagement.
Masahiro KurodaAkira OyabuPublished in: HCI (7) (2024)
Keyphrases
- structural equation modeling
- perceived risk
- perceived usefulness
- online stores
- behavioral intention
- user satisfaction
- structural model
- cross sectional
- negative impact
- computer self efficacy
- survey data
- partial least squares
- measurement model
- attitudes toward
- confirmatory factor analysis
- information systems
- learning styles
- principal component analysis
- least squares
- learning environment