High-cost banner blindness: Ads increase perceived workload, hinder visual search, and are forgotten.
Moira BurkeAnthony J. HornofErik NilsenNicholas GormanPublished in: ACM Trans. Comput. Hum. Interact. (2005)
Keyphrases
- high cost
- visual search
- visual attention
- image retrieval
- eye movements
- visual search tasks
- target detection
- human computer interaction
- video retrieval
- visual environment
- eye tracking
- object recognition
- eye tracker
- human observers
- active vision
- visual processing
- human computer interactions
- keywords
- response time
- eye tracking data
- real time
- image classification
- number of disk accesses
- perceived usefulness
- human vision
- online advertising
- information retrieval
- image processing
- human behavior