Virtual influencer Marketing: anthropomorphism and its effect.

Ehsan Dabiran Fang Wang Samira Farivar

Published in: ECIS (2022)

Keyphrases

website
virtual environment
data mining
social media
virtual reality
augmented reality
small and medium sized
databases
database marketing
negative impact
marketing strategies
customer relationship management
knowledge discovery
search algorithm
bayesian networks
decision making
information retrieval