Ehsan Dabiran

Publication Activity (10 Years)

Years Active: 2022-2023
Publications (10 Years): 2

Top Topics

Marketing Strategies

Empirical Studies

Negative Impact

Augmented Reality

Top Venues

Publications

Ehsan Dabiran, Samira Farivar, Fang Wang, Gerald G. Grant
Engaging with Virtual Influencers: a Netnography Study. ECIS (2023)
Ehsan Dabiran, Fang Wang, Samira Farivar
Virtual influencer Marketing: anthropomorphism and its effect. ECIS (2022)