Research on E-commerce Customer Relationship Management Based on Data Analysis.
Lingling WangShifeng LiuPublished in: ICEME (2020)
Keyphrases
- customer relationship management
- data analysis
- data mining applications
- data mining
- data mining technology
- relationship management
- customer base
- customer churn
- competitive advantage
- data mining systems
- business activities
- marketing strategies
- customer retention
- business intelligence
- machine learning
- databases
- customer segmentation
- rough sets
- fuzzy clustering
- data clustering
- data mining techniques
- text mining
- knowledge discovery
- e learning