Product advertising and viral stealth marketing in online videos: A description and comparison of comments on YouTube.
Lars Michael WendtJoachim GriesbaumRalph KöllePublished in: Aslib J. Inf. Manag. (2016)
Keyphrases
- consumer behavior
- marketing campaigns
- internet marketing
- online advertising
- internet advertising
- viral marketing
- user comments
- social media
- advertising campaigns
- small and medium sized
- shopping behavior
- user generated
- video sharing
- mobile advertising
- online marketing
- online video
- website
- online learning
- long tail
- video dataset
- marketing strategies
- decision making
- high level
- product reviews
- video search
- video sequences
- online consumer
- search engine
- customer base
- financial services
- online shopping
- action recognition
- youtube videos
- social networks
- data mining
- electronic word of mouth