Lars Michael Wendt

Publication Activity (10 Years)

Years Active: 2016-2016
Publications (10 Years): 1

Top Topics

Shopping Behavior

Electronic Word Of Mouth

Online Marketing

Top Venues

Aslib J. Inf. Manag.

Publications

Lars Michael Wendt, Joachim Griesbaum, Ralph Kölle
Product advertising and viral stealth marketing in online videos: A description and comparison of comments on YouTube. Aslib J. Inf. Manag. 68 (3) (2016)