Consumer behaviour data mining of social e-commerce platform based on improved spectral clustering algorithm.
Ru ZhangPublished in: Int. J. Web Based Communities (2023)
Keyphrases
- data mining
- clustering algorithm
- electronic commerce
- cluster analysis
- cross selling
- consumer behavior
- clustering analysis
- social networks
- real time
- data mining technology
- knowledge discovery
- association rules
- spatial clustering
- association rule mining
- data mining applications
- fuzzy clustering
- web mining
- data analysis
- social influence
- data mining techniques
- online stores
- data warehouse
- data mining algorithms
- social interaction
- rough sets
- web intelligence
- data reduction
- outlier detection
- social networking
- customer relationship management
- social capital
- user profiles
- text mining
- k means