Does Being Reputable Drive Customer Equity? Evidence from E-Commerce.
Stefan IvensGianfranco WalshMario SchaarschmidtPublished in: ICIS (2015)
Keyphrases
- electronic commerce
- electronic marketplaces
- customer preferences
- empirical evidence
- customer relationship management
- consumer behavior
- online stores
- customer service
- customer knowledge
- customer base
- evidential reasoning
- customer behavior
- business models
- stock market
- information systems
- artificial intelligence
- data mining
- product information
- customer data
- purchase behavior