Antecedents of Mass Customization Capability: Direct and Interaction Effects.
Fabrizio SalvadorManus Johnny RungtusanathamJuan Pablo Madiedo MontanezPublished in: IEEE Trans. Engineering Management (2015)
Keyphrases
- interaction effects
- mass customization
- mass production
- product design
- experimental design
- statistically significant
- pedagogical agents
- business models
- manufacturing process
- product configuration
- statistical significance
- empirical studies
- product development
- measurement error
- constraint satisfaction
- constraint satisfaction problems
- virtual environment