Business Customer eXperience Alignment Framework: Improving Customer Satisfaction.
Felix GrasPascal RavesteynMarlies van SteenbergenRoland BijvankPublished in: Bled eConference (2018)
Keyphrases
- customer satisfaction
- customer service
- customer data
- customer retention
- service quality
- customer support
- online shopping
- customer reviews
- electronic commerce
- customer behavior
- information systems
- user satisfaction
- real time
- product design
- business intelligence
- marketing strategies
- knowledge management
- core competence
- databases