Mining company networks for marketing insights and sales leads.
Kareem S. AggourBethany HoogsChristina LeberCarry CorreiaDeniz Senturk-DoganaksoyPublished in: ASONAM (2013)
Keyphrases
- data mining
- customer relationship management
- social network analysis and mining
- data mining technology
- customer support
- long term
- social networks
- data mining methods
- data mining techniques
- predictive modeling
- customer service
- web mining
- knowledge discovery
- heterogeneous information networks
- data mining algorithms
- customer segmentation
- computer networks
- financial services
- actionable knowledge
- frequent patterns
- association rule mining
- text mining
- social media
- neural network
- heterogeneous networks
- customer churn
- customer retention
- customer data
- marketing campaigns
- viral marketing
- community discovery
- website
- web logs
- pattern mining
- itemsets
- case study