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Exploring the Critical Success Factors for Customer Relationship Management and Electronic Customer Relationship Management Systems.
Hee-Woong Kim
Gil-Hyung Lee
Shan Ling Pan
Published in:
ICIS (2002)
Keyphrases
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customer relationship management
critical success factors
data mining
competitive advantage
data mining technology
data mining applications
data analysis
learning systems
databases
case study
intelligent systems
business applications
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