Functional Regression: A New Model for Predicting Market Penetration of New Products.

Ashish Sood Gareth M. James Gerard J. Tellis

Published in: Mark. Sci. (2009)

Keyphrases

high level
probabilistic model
computational model
sensitivity analysis
statistical model
management system
bayesian framework
gaussian processes
customer demand
least squares
parameter estimation
decision making
cost function
prior knowledge
linear regression
formal model
regression analysis