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Customer Lifetime Value Prediction in Non-Contractual Freemium Settings: Chasing High-Value Users Using Deep Neural Networks and SMOTE.
Rafet Sifa
Julian Runge
Christian Bauckhage
Daniel Klapper
Published in:
HICSS (2018)
Keyphrases
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neural network
prediction model
prediction accuracy
user interface
end users
user experience
recommender systems
artificial neural networks to predict
genetic algorithm
collaborative filtering
pattern recognition
back propagation
multiple users
data sets
feature selection
neural network model
information seeking