Customer Satisfaction Assessment Coffee Roaster Restaurant using SERVQUAL: Utilization of Customer Relationship Management (CRM) Application.
Muharman LubisArif Ridho LubisSevira Hendari PratiwiDanti Puji YuherisnaPublished in: DSDE (2021)
Keyphrases
- customer relationship management
- customer satisfaction
- marketing strategies
- customer retention
- service quality
- competitive advantage
- relationship management
- customer data
- user satisfaction
- call center
- data mining applications
- customer churn
- data mining technology
- data mining
- customer service
- customer segmentation
- information systems
- databases