The Key to Social Media Implementation: Bridging Customer Relationship Management to Social Media.

Seyedreza Mousavi Haluk Demirkan

Published in: HICSS (2013)

Keyphrases

social media
customer relationship management
critical success factors
social networking
user generated content
social networks
relationship management
data mining
online social networks
data mining systems
databases
data mining applications
end users
data mining methods
customer churn