Login / Signup
"Understanding a fury in your words": The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors.
Su Jung Kim
Rebecca Jen-Hui Wang
Ewa Maslowska
Edward C. Malthouse
Published in:
Comput. Hum. Behav. (2016)
Keyphrases
</>
mechanisms underlying
positive and negative
n gram
word recognition
design automation
machine learning
information systems
behavior analysis