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The advertising communication effectiveness of using netizen language code-switching in Facebook ads.
Ying-Feng Kuo
Jian-Ren Hou
Yun-Hsi Hsieh
Published in:
Internet Res. (2021)
Keyphrases
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online advertising
social media
social networks
natural language
social networking
targeted advertising
programming language
sponsored search
email
online social networks
concurrent programming
data model
communication technologies
human communication
display advertising