Jian-Ren Hou

Publication Activity (10 Years)

Years Active: 2014-2024
Publications (10 Years): 6

Top Topics

Foreign Exchange

Targeted Advertising

Infectious Disease

Top Venues

Inf. Technol. People

Publications

Jian-Ren Hou, Sarawut Kankham
Follow and spread the word: the effects of avatars and message framing in promoting fact checking posts on social media. Inf. Technol. People 37 (4) (2024)
Vladimir Nurbaev, Cheuk Hang Au, Jian-Ren Hou
Exploring Crowdfunding Campaign Success - A Signaling Theory Perspective. PACIS (2024)
Jian-Ren Hou, Sarawut Kankham
More than feelings? How Facebook reaction icons affect online users' behavioral intentions toward online health rumor posts. Internet Res. 32 (6) (2022)
Ying-Feng Kuo, Jian-Ren Hou, Yun-Hsi Hsieh
The advertising communication effectiveness of using netizen language code-switching in Facebook ads. Internet Res. 31 (5) (2021)
Ying-Feng Kuo, Cheng-Han Lin, Jian-Ren Hou
The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market. Internet Res. 31 (2) (2021)
Jian-Ren Hou, Jie Zhang, Kunpeng Zhang
Can Title Images Predict the Emotions and the Performance of Crowdfunding Projects? HICSS (2019)
Ying-Feng Kuo, Jian-Ren Hou
Which Brand Will You Not Select? Investigating Oppositional Brand Loyalty from the Perspectives on Social Identity Theory and Emotions. MoMM (2014)