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Jian-Ren Hou
ORCID
Publication Activity (10 Years)
Years Active: 2014-2022
Publications (10 Years): 4
Top Topics
Targeted Advertising
Social Cognition
Brand Image
Foreign Exchange
Top Venues
Internet Res.
HICSS
MoMM
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Publications
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Jian-Ren Hou
,
Sarawut Kankham
More than feelings? How Facebook reaction icons affect online users' behavioral intentions toward online health rumor posts.
Internet Res.
32 (6) (2022)
Ying-Feng Kuo
,
Jian-Ren Hou
,
Yun-Hsi Hsieh
The advertising communication effectiveness of using netizen language code-switching in Facebook ads.
Internet Res.
31 (5) (2021)
Ying-Feng Kuo
,
Cheng-Han Lin
,
Jian-Ren Hou
The effects of anchoring on backers' pledge in reward-based crowdfunding: evidence from Taiwanese market.
Internet Res.
31 (2) (2021)
Jian-Ren Hou
,
Jie Zhang
,
Kunpeng Zhang
Can Title Images Predict the Emotions and the Performance of Crowdfunding Projects?
HICSS
(2019)
Ying-Feng Kuo
,
Jian-Ren Hou
Which Brand Will You Not Select? Investigating Oppositional Brand Loyalty from the Perspectives on Social Identity Theory and Emotions.
MoMM
(2014)