Customer Relationship Management (CRM) systems, intermediation and disintermediation: The case of INSG.

Christopher Bull

Published in: Int. J. Inf. Manag. (2010)

Keyphrases

customer relationship management
data mining systems
data mining
enterprise resource planning
marketing strategies
data mining applications
relationship management
competitive advantage
customer churn
data mining technology
information retrieval
decision trees
data analysis
text mining
distributed systems