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Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots.

Jhih-Syuan (Elaine) LinLinwan Wu
Published in: Comput. Hum. Behav. (2023)
Keyphrases
  • social media
  • social media streams
  • database
  • case study
  • social networks
  • information systems
  • databases
  • neural network
  • real world
  • process model
  • social networking
  • requirements engineering
  • online shopping
  • brand image