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Linwan Wu
ORCID
Publication Activity (10 Years)
Years Active: 2021-2023
Publications (10 Years): 2
Top Topics
Database
Brand Image
Social Media
Process Control
Top Venues
Electron. Commer. Res.
Comput. Hum. Behav.
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Publications
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Jhih-Syuan (Elaine) Lin
,
Linwan Wu
Examining the psychological process of developing consumer-brand relationships through strategic use of social media brand chatbots.
Comput. Hum. Behav.
140 (2023)
Linwan Wu
,
Jiangmeng Liu
Need for control may motivate consumers to approach digital products: a social media advertising study.
Electron. Commer. Res.
21 (4) (2021)