The effects of aesthetics on consumer responses: the moderating effect of gender and perceived price.
Nguyen Ngoc HienNguyen Ngoc LongNguyen Thi Nhu MaiPublished in: Int. J. Appl. Decis. Sci. (2022)
Keyphrases
- behavioral intention
- independent variables
- technology acceptance
- interaction effects
- positive effects
- perceived usefulness
- dependent variables
- theoretical and practical implications
- negative impact
- perceived risk
- negative effects
- computer self efficacy
- information systems
- user satisfaction
- individual differences
- social influence
- factors that affect
- factorial design
- attitudes toward
- factors influencing
- individual level
- privacy concerns
- statistically significant
- subjective norm
- internet shopping
- electronic commerce
- technology adoption
- factors affecting
- law enforcement
- virtual communities
- online search
- causal effects
- gender differences
- demographic characteristics
- distance learning
- post hoc analysis