Nguyen Thi Nhu Mai

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Top Topics

Post Hoc Analysis

Independent Variables

Positive Effects

Behavioral Intention

Top Venues

Int. J. Appl. Decis. Sci.

Publications

Nguyen Ngoc Hien, Nguyen Ngoc Long, Nguyen Thi Nhu Mai
The effects of aesthetics on consumer responses: the moderating effect of gender and perceived price. Int. J. Appl. Decis. Sci. 15 (5) (2022)