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The Effects of the Fit of Gourmet Internet Celebrities and Their Channels to the Sponsored Product on Purchase Intention: A Meaning Transfer Theory Perspective.
Hsiu-Chia Ko
Pei-Zhen Lu
Published in:
ICMECG (2021)
Keyphrases
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purchase intention
consumer products
product quality
online shopping
online stores
real time
artificial intelligence
image processing
website
knowledge engineering
virtual communities
web technologies
world wide
product development