Pei-Zhen Lu

Publication Activity (10 Years)

Years Active: 2021-2021
Publications (10 Years): 1

Top Topics

Knowledge Engineering

Purchase Intention

Consumer Products

Top Venues

Publications

Hsiu-Chia Ko, Pei-Zhen Lu
The Effects of the Fit of Gourmet Internet Celebrities and Their Channels to the Sponsored Product on Purchase Intention: A Meaning Transfer Theory Perspective. ICMECG (2021)