Predicting customer churn by integrating the effect of the customer contact network.

Xiaohang Zhang Zhiyu Liu Xuecheng Yang Wenhua Shi Qi Wang

Published in: SOLI (2010)

Keyphrases

customer churn
churn prediction
customer relationship management
retail banking
data mining technology
customer base
prediction model
customer retention
customer satisfaction
eye tracking data
data mining
human computer interaction
rule induction
customer segmentation