An Empirical Analysis of Trust, Perceived Benefit, and Purchase Intention in C2C Electronic Commerce in China.
Zijian ZhaoYantao YangJin LiangJavier García-CampayoZhongwei WangHector Monzales PerezHuaqiang LiLuis BoraoPublished in: J. Organ. End User Comput. (2023)
Keyphrases
- electronic commerce
- purchase intention
- online stores
- online shopping
- service quality
- product quality
- tourism industry
- virtual communities
- survey data
- customer satisfaction
- hong kong
- online banking
- process control
- electronic marketplaces
- electronic markets
- quality control
- life cycle
- electronic word of mouth
- electronic transactions
- social networks
- online auctions
- multi agent