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Propension to customer churn in a financial institution: a machine learning approach.
Renato Alexandre de Lima Lemos
Thiago Christiano Silva
Benjamin Miranda Tabak
Published in:
Neural Comput. Appl. (2022)
Keyphrases
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customer churn
churn prediction
prediction model
customer relationship management
credit risk
data mining technology
eye tracking data
stock market
eye tracking
financial data
stock price
customer segmentation
decision trees
regression model
association rule mining