Understanding and Defining the Corporate Influencer in Business-to-Business Sales - First Insights from an Interview Study.
Lisa NestlerClara HoffmannJens PoeppelbussPublished in: ECIS (2021)
Keyphrases
- business process
- data mining
- information systems
- knowledge management
- business processes
- case study
- business models
- decision making
- electronic commerce
- deeper understanding
- process oriented
- cross selling
- business transactions
- competitive intelligence
- return on investment
- enterprise architecture
- business intelligence
- data analysis
- business rules
- supply chain management
- service delivery
- business environment
- big data
- customer behavior
- empirical studies
- data collection
- real world