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Towards a Quantitative Approach for Web Usability Using Eye Tracking Data.
Mario Luna-Maldonado
Ramón Ortiz-Bustillos
Francisco López-Orozco
Rogelio Florencia Juárez
Published in:
ICADIWT (2017)
Keyphrases
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eye tracking data
web usability
eye tracking
website
visual analysis
eye movements
visual search
eye tracker
visual attention
saliency map
visual saliency
customer churn
video images
multimedia
higher order
human computer interaction
expert systems
object recognition