Segmenting customers by transaction data with concept hierarchy.
Fang-Ming HsuLi-Pang LuChun-Min LinPublished in: Expert Syst. Appl. (2012)
Keyphrases
- transaction data
- concept hierarchy
- customer transactions
- association rules
- itemsets
- formal concept analysis
- data mining
- co occurrence
- wordnet
- credit card
- outlier detection
- fraud detection
- data mining techniques
- web logs
- data mining applications
- user profiles
- background knowledge
- attribute values
- domain ontology
- mining association rules
- keywords
- frequent itemsets
- frequent patterns
- data analysis
- decision trees
- website
- search engine