The business knowledge for customer relationship management: an ontological perspective.

Diego Magro Anna Goy

Published in: OBI (2008)

Keyphrases

customer relationship management
competitive advantage
knowledge representation
relationship management
data mining
knowledge management

data mining systems
marketing strategies
customer retention
data mining technology
data mining applications
business processes

data mining techniques
customer churn
decision making
knowledge sharing
electronic commerce
natural language processing

knowledge discovery
call center
enterprise resource planning
customer segmentation
customer base
metadata