The business knowledge for customer relationship management: an ontological perspective.
Diego MagroAnna GoyPublished in: OBI (2008)
Keyphrases
- customer relationship management
- competitive advantage
- knowledge representation
- relationship management
- data mining
- knowledge management
- data mining systems
- marketing strategies
- customer retention
- data mining technology
- data mining applications
- business processes
- data mining techniques
- customer churn
- decision making
- knowledge sharing
- electronic commerce
- natural language processing
- knowledge discovery
- call center
- enterprise resource planning
- customer segmentation
- customer base
- metadata