The Future of Data-driven Personas: A Marriage of Online Analytics Numbers and Human Attributes.

Joni Salminen Soon-Gyo Jung Bernard J. Jansen

Published in: ICEIS (1) (2019)

Keyphrases

data driven
attribute values
online learning
multi attribute
visual attributes
business intelligence
real time
human interaction
artificial intelligence
real world
computational models
learning analytics
paradigm shift
information systems
search engine
big data
human behavior
predictive modeling
database