The means-end cognitions of web advertising: a cross-cultural comparison.

Chen-Su Fu Wann-Yih Wu

Published in: Online Inf. Rev. (2010)

Keyphrases

cross cultural
website
web applications
web documents
web technologies
semantic web
language proficiency
web content
web pages
virtual teams
web information retrieval
web information
online advertising
web resources
web users
web data
web mining
information sources
web search
cultural differences
information systems