Chen-Su Fu

Publication Activity (10 Years)

Years Active: 2006-2020
Publications (10 Years): 2

Top Topics

Social Recommendation

Maximum A Posteriori

Social Networking Sites

Top Venues

Behav. Inf. Technol.

Electron. Commer. Res. Appl.

Publications

Chin-Feng Lin, Chen-Su Fu, Tsu-Hsin Chi
Constructing a hybrid hierarchical value map to understand young people's perceptions of social networking sites. Behav. Inf. Technol. 39 (2) (2020)
Chin-Feng Lin, Chen-Su Fu
Evaluating online advertising effect: An approach integrating means-end conceptualization and similarity analysis. Electron. Commer. Res. Appl. 32 (2018)
Chen-Su Fu, Wann-Yih Wu
The means-end cognitions of web advertising: a cross-cultural comparison. Online Inf. Rev. 34 (5) (2010)
Chin-Feng Lin, Hsien-Tang Tsai, Chen-Su Fu
A logic deduction of expanded means - end chains. J. Inf. Sci. 32 (1) (2006)