Allocating Spending Between Advertising and Information Technology in Electronic Retailing.

Yong Tan Vijay S. Mookerjee

Published in: Manag. Sci. (2005)

Keyphrases

information technology
information systems
online advertising
electronic commerce
resource allocation
researchers and practitioners
homeland security
case study
information society
bulletin board
internet advertising
web pages
knowledge management
decision makers
design automation