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Can Companies Initiate Positive Word of Mouth? A Field Experiment Examining the Effects of Incentive Magnitude and Equity, and eReferral Mechanisms.

Jan AhrensMichal Ann Strahilevitz
Published in: PERSUASIVE (2007)
Keyphrases
  • mechanisms underlying
  • positive and negative
  • positive effects
  • data mining
  • real time
  • decision making
  • digital libraries
  • stock market
  • mechanism design
  • marketing strategies
  • free riding